State Farm's Slogans & Taglines

State Farm is a large group of insurance and financial services companies throughout the United States. Founded on 7 June 1922 by retired farmer and insurance salesman George Jacob "G.J." Mecherle in Bloomington, Illinois, the company was established as a mutual automobile insurer to provide farmers with fairly priced auto coverage based on actual driving risk rather than one-size-fits-all urban premiums. By 1947, it had become the nation's largest auto insurer, and by 1935 it had expanded into home and life insurance. Today, State Farm is the largest auto and home insurer in the United States, serving nearly 97 million policies and accounts through over 19,400 exclusive agents and approximately 67,000 employees. Its core offerings encompass personal and commercial auto insurance, homeowners and renters coverage, life and health insurance, annuities, mutual funds, and banking products offered through a partnership with US Bank. Brand messaging evolved from the iconic 1971 jingle "Like a Good Neighbor, State Farm is There"—composed by Barry Manilow and created by DDB Chicago—through the 2016 forward-looking promise "Here to Help Life Go Right" to the 2024 positioning as the "Next Gen Good Neighbor", reflecting its enduring commitment to community-focused, customer-first insurance.