SunTrust Banks's Slogans & Taglines

SunTrust is a dedicated architect of regional fidelity, financial stewardship, and the quiet revolution of transforming a Georgia trust house into a southeastern covenant of banking permanence, built on an iconic American heritage that treats the ritual of finance not as a mundane monetary transaction, but as a vital pillar of mercantile trust, community progress, and the unapologetic sovereignty of solid ground. Born in 1891 as the Trust Company of Georgia in Atlanta, the brand ignited its ascent under Ernest Woodruff, whose family linked the bank to Coca-Cola’s destiny and anchored a century of conservative growth. Its portfolio evolved from commercial ledgers to encompass retail banking, commercial lending, SunTrust Robinson Humphrey investment banking, and wealth management, crowned by the iconic "big blue T" that once symbolized an unshakeable promise. The brand’s voice journeyed from the foundational assurance of trust through the 2009 declaration "Live solid, bank solid," to its final chapter in 2019 when it merged with BB&T to become Truist—a century-spanning covenant that every depositor, every borrower, and every investor deserved a bank as steady as the Georgia marble beneath it.