VTB Bank's Slogans & Taglines

VTB Bank traces its origins to 1990, when it was established as Vneshtorgbank (Foreign Trade Bank) by the Russian State Bank and Ministry of Finance to facilitate the country's foreign economic transactions and global integration. The pivotal 2004 acquisition of Guta Bank and its transformation into VTB24 marked a decisive expansion into retail banking, while the 2007 IPO—raising $8 billion as the first by a Russian bank—cemented its capital markets leadership. The 2010 creation of the Corporate Investment Banking (CIB) division unified corporate and investment banking services for major clients. Its slogans have evolved from early institutional messaging to the 2023 strategic pledge "Technological sovereignty" and the 2024 cultural campaign "VTB is a classic!" The portfolio spans corporate and investment banking, retail services, asset management, insurance, leasing, and trade finance. Today, VTB operates across Russia, CIS, Europe, Asia, and Africa, serving as one of the country's leading universal banks with over 76,000 employees.