Bournvita's Slogans & Taglines

Bournvita is a malted chocolate drink brand born from the wholesome vision of Cadbury in the late 1920s. Named after the model village of Bournville—where the Cadbury factory stood—combined with vita for life, it was originally developed in England as a nourishing health food crafted from full-cream milk, fresh eggs, malt, and chocolate. When it arrived in India in 1948, the same year Cadbury India was established, it found a second home and became a cornerstone of Indian childhood nutrition. Over the decades, its slogans evolved to mirror society's aspirations: from the nurturing "Goodness That Grows With You" in the 1970s, to the empowering "Tann ki Shakti, Mann ki Shakti" celebrating strength of both body and mind, and later to the competitive spirit of "Tayaari Jeet Ki" preparing children to win. The iconic Bournvita Quiz Contest, launched in 1972, further cemented its identity as a champion of knowledge and achievement. Today, under Mondelez International, Bournvita remains one of India's most trusted brown malt beverages, a symbol of parental care and the enduring belief that the right nourishment builds confident, capable futures.