Moro (chocolate bar)'s Slogans & Taglines

Moro is a caramel and nougat chocolate bar brand manufactured by Cadbury, first introduced in 1967 in New Zealand and Ireland. Composed of a whipped nougatine and caramel centre enrobed in thick Cadbury Dairy Milk chocolate, the bar was designed as an energy-packed treat and quickly became a sentimental favourite among chocolate lovers. Core offerings centre on the classic Moro bar, alongside the Moro Gold variant which incorporates crunchy biscuit balls for added texture. The brand has built a particularly strong legacy in New Zealand and Australia, where it is widely regarded as an iconic confectionery staple and has been included in the popular Cadbury Favourites assortment. Brand messaging has drawn on the punchy slogan Fistful of Awesome featured on packaging, alongside the platform Get more go, reflecting its positioning as a satisfying energy boost. Today, Moro remains a cornerstone of the Cadbury portfolio under Mondelez International, continuing to deliver its signature combination of chewy caramel, fluffy nougat, and creamy milk chocolate to consumers across Australasia and beyond.