Picnic (chocolate bar)'s Slogans & Taglines

Picnic is a chocolate bar brand first released in Australia in 1950 by MacRobertson Chocolates, a respected Australian confectionery manufacturer founded in 1880. The bar consists of milk chocolate, peanuts, chewy nougat, caramel, biscuit, and puffed rice, creating a distinctive lumpy texture and complex flavour profile. In 1967, Cadbury acquired MacRobertson Chocolates, integrating Picnic into its global portfolio and expanding distribution across Australia, the United Kingdom, New Zealand, India, South Africa, and beyond. Core offerings today include the classic milk chocolate variant, alongside regional adaptations such as the UK and Indian versions which incorporate raisins, and limited-edition releases including Picnic Honeycomb and Picnic Rocky Road. Brand messaging has evolved from the 1970s Australian slogan More like a banquet than a picnic to the early 2000s platform Deliciously ugly, celebrating the bar's unconventional, textured appearance. Today, Picnic remains a beloved fixture in the Cadbury portfolio, manufactured by Mondelez International and enjoyed by consumers seeking a hearty, multi-textured chocolate experience.