Crunchie's Slogans & Taglines

Crunchie is a brand of chocolate bar with a honeycomb toffee sugar centre, first launched in the United Kingdom in 1929 by J.S. Fry & Sons. The bar was created to solve the problem of chocolate melting in summer heat, using a stiff, puffed honeycomb toffee centre that resisted melting while remaining easy to eat. In 1919, Fry had merged with Cadbury, and Crunchie eventually became a flagship Cadbury brand under Mondelez International. Core offerings centre on the classic milk chocolate-coated honeycomb bar, alongside limited-edition variants such as Crunchie Tango, Crunchie Blast, and Crunchie Rocks. Brand messaging has evolved from the early slogan Crunchie makes exciting biting to the iconic 1980s platform Get that Friday feeling and Thank Crunchie It's Friday, reinforced by the 1991 Pointer Sisters campaign. In 2016, Cadbury invested £6 million in a new campaign with the tagline Give me fun, give me flavour, give me crunch, refreshing the brand for a new generation. Today, Crunchie is distributed across the UK, Ireland, Australia, Canada, and beyond, remaining one of Cadbury's most distinctive and enduring confectionery products.