Nutrilite's Slogans & Taglines

Nutrilite is a pioneering brand of mineral, vitamin, and dietary supplements developed in 1934 by Carl F. Rehnborg. Inspired by his observations of the profound link between diet and health while living in China, Rehnborg created the first multivitamin/multimineral supplement sold in North America, using plant-based ingredients grown on his California farm. The brand's enduring philosophy, "grown the way nature intended," reflects its uncompromising commitment to organic farming and complete traceability from seed to supplement. Acquired by Amway in 1972, Nutrilite has grown into the world's best-selling vitamin and dietary supplement brand, operating nearly 6,000 acres of certified organic farmland across multiple continents. With a legacy spanning over nine decades, it continues to champion the transformative power of plant-based nutrition, combining nature's wisdom with scientific rigor to help people achieve optimal health and wellbeing.