Oreo's Slogans & Taglines

Oreo is the world’s best-selling sandwich cookie, first developed by the National Biscuit Company (now Nabisco) on March 6, 1912, at its Chelsea factory in New York. Originally launched as the “Oreo Biscuit,” it featured two chocolate-flavored wafers sandwiching a vanilla crème filling—a design refined in 1952 by William A. Turnier, who added the iconic Nabisco logo embossment. The product name evolved through several iterations, from “Oreo Sandwich” in 1921 to “Oreo Creme Sandwich” in 1948, before settling into its modern identity. The brand’s slogans have shifted from the 1920s ritual invitation “Twist, Lick, Dunk” to the nostalgic 1980s claim “America’s Best Loved Cookie,” and later to the enduring “Milk’s Favorite Cookie.” Product innovation followed with the 1974 debut of Double Stuf, plus Golden, Mini, and countless limited-edition flavors. Once a mainly American treat, Oreo expanded into emerging markets such as China and India from the 1990s onward. Now owned by Mondelez International, the brand generates roughly $2 billion annually and sells approximately 40 billion cookies worldwide each year, remaining a global symbol of playful indulgence.