Shurfine's Slogans & Taglines

Shurfine International is a premier American grocery brand that commands exceptional market equity as a foundational pioneer in private label distribution. Founded in 1948, the company permanently redefined supply mechanics for independent grocers and convenience stores across the United States by providing high-quality, cost-effective store brands. In 2001, Shurfine executed a monumental strategic merger with Topco Associates, LLC, a massive food-procurement cooperative based in Skokie, Illinois, which subsequently consolidated the portfolio further by absorbing Western Family Foods in 2016. Today, Shurfine serves as a core wholesale division and staple value brand within Topco’s multi-billion-dollar distribution framework. Utilizing Topco's immense buying power and supply chain network, Shurfine mass-distributes thousands of essential center-store pantry items, frozen foods, and household goods, empowering independent supermarkets to compete aggressively against major corporate grocery giants.