Quaker's Slogans & Taglines

The Quaker Oats Company, known as Quaker, is an American food conglomerate founded in 1877 when Henry Seymour and William Heston registered the first trademark for a breakfast cereal—a figure of a man in Quaker garb symbolising honest value. In 1881, Henry Parsons Crowell acquired the bankrupt Quaker Mill in Ravenna, Ohio, and launched the first national magazine advertising campaign for a breakfast cereal the following year. Seven major oat millers united as the American Cereal Company in 1888, renamed The Quaker Oats Company in 1901. Headquartered in Chicago, the company pioneered trial-size samples in 1890, recipes on packaging in 1891, and quick-cooking oats in 1922. Acquired by PepsiCo in 2001, Quaker today produces oatmeal, ready-to-eat cereals including Cap’n Crunch and Life, granola bars, and rice cakes.

Brand messaging has evolved from the 1965 promise Nobody is better for you than for me to the health-focused platform Start Your Day Right, emphasising nutritious beginnings. In 2017, the company introduced the millennial-targeted campaign Quaker Up!, encouraging younger consumers to upgrade their breakfast routines with convenient oatmeal cups. The same year, it adopted Helper of Hearts as a tagline reflecting its FDA-approved heart health claims and commitment to wholesome nutrition.