Shreddies's Slogans & Taglines

Shreddies is a premier international breakfast cereal brand that commands exceptional market equity with its iconic square, lattice-weave wholegrain wheat geometry. Invented in 1939 by Nabisco in Canada, the brand operates today under a unique dual corporate structure. In Canada, it is owned by Post Consumer Brands (a unit of Post Holdings, Inc., NYSE: POST), which maintains its historic production facility in Niagara Falls, Ontario. Concurrently, in the United Kingdom and Ireland, the brand is owned and distributed by Cereal Partners Worldwide under the global Nestlé banner, with centralized high-volume manufacturing based at a state-of-the-art facility in Staverton, Wiltshire. Famous for cultural marketing milestones like the "Knitting Nanas" campaign, the fiber-rich, malty cereal mass-distributes its original whole wheat squares and sweet flavored variants directly to major global grocery networks and millions of household tables daily.