Start's Slogans & Taglines

Start (also known as Multi-Grain Start) was a breakfast cereal produced by Kellogg's, primarily marketed in the United Kingdom. Positioned as an enriched multi-grain cereal with glucose, the product was designed to deliver sustained energy through a blend of wholesome grains, appealing to health-conscious consumers and active lifestyles. During the 1980s, the brand was notably endorsed by British middle-distance runner Steve Cram, reinforcing its positioning as a cereal for those with an energetic lifestyle. Core offerings centred on the signature multi-grain flakes, formulated to provide a nutritious start to the day. Brand messaging evolved through memorable slogans including Kellogg's Start... Get up to it anytime, Once you taste Kellogg's Start, you won't want to stop, and Start comes first. Though the cereal has since been discontinued and is no longer in production, it remains a nostalgic favourite among British consumers who remember its distinctive taste and association with 1980s breakfast culture.