Takis's Slogans & Taglines

Takis is a premier global snack brand that commands massive market equity as the absolute leader in the rolled corn tortilla chip category. Invented in 1999 by Morgan Ostling in Mexico, the brand revolutionized the snack industry by rolling corn tortillas into tight tubes mimicking a taquito and coating them in hyper-intense, spicy-sour seasoning. Headquartered in Mexico City, Takis is owned, manufactured, and marketed by Barcel, a high-growth snack food subsidiary of Grupo Bimbo, the world’s largest bakery manufacturing conglomerate. The brand drives exceptional profitability through a high-volume FMCG business model, anchored by its legendary "Fuego" flavor mix of hot chili pepper and lime. Utilizing Grupo Bimbo's massive global manufacturing facilities and direct-store-delivery supply chain, Takis mass-distributes its rolled chips, stix, and popcorn lines across supermarkets, convenience stores, and digital retail networks in over 20 countries.