Terry's Chocolate orange's Slogans & Taglines

Terry's Chocolate Orange is a British confectionery icon born from nearly two centuries of craft and ingenuity. The story begins in 1767 with a confectionery shop in York, England, where Joseph Terry joined in 1823 and pioneered new lines of chocolate and candied peel. The brand's defining moment arrived in 1932 when Frank and Noel Terry unveiled the Chocolate Orange at Terry's Chocolate Works—a revolutionary orange-shaped ball of milk chocolate infused with real orange oil, divided into twenty segments and wrapped in signature orange-foil. Its iconic ritual—"Tap it, unwrap it and enjoy it"—turned every unwrapping into a theatrical experience. Though World War II halted production as the York factory pivoted to aircraft propellers, the Chocolate Orange returned stronger than ever, becoming a beloved Christmas staple and year-round treat. Today, under Carambar & Co., the brand continues to innovate with dark, white, and mint varieties, while its enduring tagline "Deliciously Unsquare" celebrates the playful spirit that has made over 66 million units disappear from shelves annually.