YiPPee's Slogans & Taglines

Sunfeast Yippee Noodles is an Indian instant noodle brand born from a simple conviction: that noodles could be better. Launched by ITC in September 2010 under the Sunfeast umbrella, it entered a market dominated by a single giant with a technological edge—round noodle blocks that cook evenly and a proprietary process ensuring they remain lump-free for up to 30 minutes after cooking. The brand's philosophy, "The better noodles," paired with the cheerful promise to "Spread the smile," positioned Yippee as a fun, family-friendly choice. From the signature Magic Masala to innovative extensions like Power Up Atta Noodles, Tricolor Pasta, and Mood Masala with adjustable spice levels, the brand consistently redefined convenience eating. When a category-wide controversy created a market vacuum in 2015, Yippee's impeccable quality credentials propelled it to the number-one position in India's organised noodle market. Today, with over a billion packs sold, Sunfeast Yippee remains a symbol of Indian FMCG innovation, youthful energy, and the enduring belief that a humble bowl of noodles can bring genuine joy to millions of households.