Mr Sheen's Slogans & Taglines

Mr Sheen is a brand of cleaning materials, chiefly floor and furniture polish, created in Australia in the 1950s by Jake Green (Shoulders). It holds the distinction of being the first aerosol cleaning product available on the Australian market, helping introduce the use of aerosol products into the country. In 1969, the brand moved to Reckitt Benckiser when Samuel Taylor Pty Ltd was bought out. The brand's iconic advertising features the character of Mr Sheen—a smiling, rosy-cheeked, bald man with spectacles in a dark suit—who flies around the house on a dusting cloth cleaning tables, banisters, and television sets. The enduring slogan, "Mr Sheen shines umpteen things clean," captures the product's versatile, multi-surface appeal. Beyond furniture, the polish is also known as an effective degreaser, often used by motorcyclists for these properties. Available across the United Kingdom, South Africa, Zimbabwe, Jamaica, and beyond, Mr Sheen remains a symbol of accessible household care and the enduring belief that a quick spray can bring a brilliant shine to almost anything.