Onida's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Onida (2026 Edition)
Official Advertising Taglines
Historical Archive
Owner’s pride
Nothing But The Truth
📖 Branding Insight & Heritage:
Onida Electronics was founded in 1981 in Mumbai as Mirc Electronics by Gulu Mirchandani, Vijay Mansukhani and Sonu Mirchandani. The company began as a manufacturer of colour televisions and quickly rose to become one of India's leading consumer electronics brands during the 1980s and 1990s, before facing intense competition from multinational players in the 2000s.
The brand's core products are consumer electronics and home appliances, including LED and LCD televisions, air conditioners, washing machines, microwave ovens, refrigerators, and LED lighting solutions. Headquartered in Mumbai, the company manufactures across multiple facilities in Maharashtra, Uttar Pradesh and Uttarakhand.
Onida became a household name through its iconic "Neighbour's Envy, Owner's Pride" slogan and the memorable devil mascot that symbolised aspirational ownership. After weathering market challenges, the brand has charted a comeback driven by air conditioners and washing machines, while its television legacy endures. In 2026, Mirc Electronics was officially renamed Onida Electronics Limited, reflecting a strategic refocus on the brand's nostalgic equity and innovation-led growth under new leadership.
What is Onida’s slogan?
The current primary slogan of Onida is “ Owner’s pride ”
🛡️ Official Brand Verification & Curation
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