Pella's Slogans & Taglines

The Pella Corporation is a privately held window and door manufacturer founded in 1925 by Pete and Lucille Kuyper in Pella, Iowa. Originally established as the Rolscreen Company, it produced retractable window screens before expanding into venetian blinds and debuting its first window—the Deluxe Casement—in 1937. The company was officially rebranded as Pella Corporation in 1992. Over the past century, Pella has pioneered numerous industry innovations, including the first tilting double-hung window for easy cleaning in 1964 and the first between-the-glass blinds in 1965. Core offerings today encompass wood, fiberglass, and vinyl windows and patio doors across the Reserve, Architect, Lifestyle, Impervia, and 250/350 series, alongside entry doors and storm doors. Brand messaging has centred on the heritage promise A promise reflected in every window, evolving to the centennial platform 100 Years of Making Life Brighter in 2025. Today, Pella operates 18 manufacturing sites with over 10,000 team members, recognised as a leader in innovation and energy-efficient building solutions across North America.