PhoneWatch's Slogans & Taglines

PhoneWatch was founded in 1991 and has grown into Ireland's leading provider of monitored home security systems, protecting over 120,000 Irish homes and businesses for more than three decades. The company operates its own specialist Alarm Receiving Centre in Dublin, certified to the highest European standards, handling up to 670,000 alarm activations annually with an average response time of under 15 seconds. PhoneWatch is part of Sector Alarm, one of Europe's leading safety providers with over 650,000 customers across the continent.

The brand's core products are monitored alarm systems, including burglar alarms, smoke detectors, water leak sensors, and integrated smart home security solutions. Its tailored packages feature professional installation, camera motion detectors, contact and shock sensors, optical smoke detectors, and the PhoneWatch app for remote control and monitoring.

From its origins as a pioneering Irish security provider, PhoneWatch has evolved into a household name synonymous with trust and rapid response. The brand has built its reputation around the positioning "The alarm burglars fear," dramatised through campaigns such as "Burglar Bootcamp" and "PhoneWatch Phobia," reflecting a shift from traditional scare tactics to distinctive, character-driven storytelling that underscores its market-leading protection and peace-of-mind promise.