Renuzit's Slogans & Taglines

Renuzit is an American brand of air fresheners originally produced by Renuzit Home Products Co. in Philadelphia. In 1969, the brand was acquired by Drackett, which was subsequently purchased by Bristol-Myers in 1965. Following the 1989 merger of Bristol-Myers and Squibb, the combined entity sold Drackett to S. C. Johnson & Son in 1992; however, the Federal Trade Commission mandated the divestiture of Renuzit within one year. The brand was then acquired by Dial Corporation, which became a subsidiary of Henkel in 2004. Core offerings centre on aerosol and gel air fresheners, led by the Super Odor Neutralizer line designed to eliminate rather than mask unwanted odours. The brand also pioneered kitchen-specific fragrances with its 1976 Country Kitchen cinnamon release. Brand messaging has drawn on slogans such as The scent is all you notice and Renuzit doozit, alongside the functional promise of The ultimate odor eliminator. Today, Renuzit remains a key brand within Henkel North American Consumer Goods, serving residential and commercial markets with a range of fragrance solutions.