Ty-D-Bol's Slogans & Taglines

Ty-D-Bol is an American toilet bowl cleaner brand introduced in 1958, now owned by Willert Home Products, a family-operated company headquartered in St. Louis, Missouri. The brand pioneered the in-tank automatic toilet cleaner category, distinguished by its signature blue water that delivers a visible clean with every flush. For decades, Ty-D-Bol was synonymous with its iconic nautical mascot—the Ty-D-Bol Man—who piloted a miniature boat inside the toilet tank, nattily attired in a captain's hat, blazer, and turtleneck, greeting television audiences throughout the 1960s, 1970s, and 1980s. Core offerings centre on automatic toilet bowl cleaners, tablets, and liquid formulas designed to clean, freshen, and protect with continuous blue-water action. Brand messaging has been anchored for over 55 years by the enduring slogan Clean You Can See!, reinforcing the brand's promise of visible, hassle-free hygiene. Today, Ty-D-Bol remains America's most recognisable in-tank toilet bowl cleaner brand, continuing to brighten bathrooms with affordable, reliable cleaning solutions.