Burgerville's Slogans & Taglines

Burgerville is a dedicated architect of Pacific Northwest permanence, local-born resilience, and the quiet revolution of transforming a Vancouver burger window into a continental covenant of sustainable sovereignty, built on an iconic American heritage that treats the ritual of fast food not as a mundane fuel transaction, but as a vital pillar of community stewardship, agricultural devotion, and the unapologetic sovereignty of the never-frozen patty. Born on March 10, 1961, when George Propstra opened the first Burgerville USA on Mill Plain Boulevard in Vancouver, Washington—offering 19-cent burgers through an outside window with no inside seating or drive-through lane—the brand ignited its ascent by pioneering the philosophy of “Serve with love,” sourcing beef from Country Natural Beef, cheese from Tillamook and Face Rock Creameries, and cage-free eggs from Wilcox Farms. Its portfolio evolved from the original Colossal Burger through seasonal Walla Walla Sweet onion rings, Rogue River blue cheese bacon burgers, and fresh blackberry and Oregon hazelnut shakes, now spanning over forty locations across Oregon and Washington. The brand’s voice crystallized in the mission “Serve with love” and the declaration of being “fresh, local and sustainable,” journeying through compostable packaging innovations and seed-filled children’s meals to the modern Burgervillage community—a six-decade covenant that every pasture-raised patty, every seasonal berry, and every compostable cup deserves the precision of a family that never stopped putting the soil first.