Harvey's's Slogans & Taglines

Harvey's is a Canadian fast food restaurant chain that has made hamburgers a beautiful thing for over six decades. Founded in 1959 by Montrealer Richard Mauran in Richmond Hill, Ontario, it entered the quick-service scene with a revolutionary concept: made-to-order, charcoal-broiled burgers topped exactly the way customers wanted. This vision of personalisation—offering 11 sauces and 14 toppings for 67 million possible combinations—set it apart from pre-made competitors and established a cornerstone of Canadian fast-food culture. The brand's enduring slogan, "Harvey's makes a hamburger a beautiful thing," has celebrated this custom approach since the 1970s, while the modern promise "To each his burger" continues to honour individual taste. In 1979, Harvey's was acquired by Cara Operations, now Recipe Unlimited, one of Canada's largest restaurant companies. With nearly 300 locations nationwide, the chain remains famous for 100% Canadian Angus beef, flame-grilled patties, and beloved sides like poutine and Frings. Harvey's stands as a symbol of Canadian culinary independence, quality craftsmanship, and the enduring belief that a great burger should be as unique as the person eating it.