Pret a Manger's Slogans & Taglines

Pret A Manger is a British international sandwich shop and bakery-café chain founded in 1983 by Jeffrey Hyman in London, with the brand name derived from the French prêt-à-porter (ready-to-wear), signifying "ready to eat." After the original venture entered liquidation, college friends Sinclair Beecham and Julian Metcalfe acquired the name in 1986 and established the modern Pret concept on Victoria Street. The brand pioneered fast-casual dining with a commitment to handmade, natural food prepared fresh daily in shop kitchens, free from obscure chemicals and preservatives. Today, under JAB Holding Company since 2018, Pret operates over 700 locations across 19 countries, serving sandwiches, salads, soups, organic coffee, and pastries. Unsold food is donated to charity daily, reflecting its ethos of doing the right thing.

Brand messaging has evolved from early passion-driven slogans such as Passionate about food and Passionate about coffee to the 2022 global repositioning anchored by Pret. Makes every day. This dual-meaning tagline reinforces both the fresh, handmade nature of its products and the role Pret plays in customers' daily routines. The contemporary brand purpose, To make every day a little bit brighter, reflects the company’s mission to spread joy through freshly made food and organic coffee.