Zunzi's's Slogans & Taglines

Zunzi's is an American fast-casual restaurant chain founded in 2005 by Johnny and Gabby Debe in Savannah, Georgia, originally conceived to serve home-cooked meals to students at the Savannah College of Art & Design. The brand draws on South African culinary traditions, offering a menu of sandwiches, bowls, salads, and wraps built around the iconic Conquistador—a grilled chicken sandwich that has earned national recognition as one of America’s best. Other signature items include South African-inspired iced tea and house-made sauces. In 2017, Chris Smith acquired the brand and began franchising, while in 2021 the original Savannah location was relocated and expanded to include Zunzibar, a sister beach-bar concept offering full-service dining, seafood, and live music. Today, the hybrid Zunzi’s + Zunzibar concept is focused on Southeast expansion through franchising.

Brand messaging is anchored by the irreverent, enthusiasm-driven motto Shit Yeah!, which originated organically from both team members and customers expressing delight at the food and experience. This evolved into the formal brand promise to deliver a shit yeah experience across all six stakeholder groups—team, franchisees, fans, community, vendors, and investors—reflecting a culture-first philosophy that prioritises employee wellbeing and authentic hospitality as the foundation of growth.