Brooks Sports's Slogans & Taglines

Brooks Sports, Inc., also known as Brooks Running, is an American sports equipment company founded in 1914 by Morris Goldenberg in Philadelphia, originally producing ballet slippers and bathing shoes. The brand pivoted to athletic footwear in the 1930s and found its defining stride during the 1970s running boom, introducing the Vantage in 1977—the first shoe named Number 1 Running Shoe by Runner's World. In 1999, the company introduced the tagline Run Happy, which became the brand's emotional core and official slogan in 2009, distinguishing Brooks from performance-only competitors by celebrating the joy of running. Under CEO Jim Weber from 2001, the company narrowed its focus exclusively to running, cutting non-running product lines to become a pure-play specialist. Core offerings today span high-performance men's and women's running shoes—including the Adrenaline GTS, Glycerin, and Ghost series—alongside running apparel and accessories, built on proprietary technologies such as DNA Loft cushioning and the GuideRails support system. In 2024, Brooks launched its new global platform Let's Run There, broadening its mission while retaining Run Happy as its internal cultural DNA. Now a subsidiary of Berkshire Hathaway and headquartered in Seattle, Brooks is the top-selling adult running shoe brand in the United States specialty market.