Disneyland Paris's Slogans & Taglines

Disneyland Paris is an entertainment resort in Chessy, France, located 32 kilometres east of Paris. Originally opened on April 12, 1992, as Euro Disney Resort, the complex was renamed Disneyland Paris in 1994 following a strategic repositioning to strengthen its local identity. The resort encompasses two theme parks—Disneyland Park and Disney Adventure World—alongside Disney Village, multiple resort hotels, Nature Resorts, and a golf course. Core offerings centre on immersive themed experiences, character encounters, live entertainment, world-class hospitality, and shopping and dining venues. Brand messaging has evolved through various anniversary campaigns to the official resort slogan Where Magic Gets Real, introduced in 2018 to reflect the tangible, emotional connection guests experience. During the 2020 reopening, the platform shifted to There's No Magic Without You, celebrating the return of visitors. Today, Disneyland Paris stands as Europe's most visited tourist destination and the only Disney resort in Europe, welcoming millions of guests annually from across the globe.