Dick's Sporting Goods's Slogans & Taglines

Dick's Sporting Goods is an American sporting goods retailer founded in 1948 by Richard "Dick" Stack in Binghamton, New York, who launched the business with $300 from his grandmother's cookie jar. Originally a bait-and-tackle shop, the brand expanded into a full-line sporting goods retailer and was renamed Dick's Clothing & Sporting Goods in 1958. The company went public in 2002 and entered the Fortune 500 in 2009, growing into the largest sporting goods retailer in the United States. Core offerings span athletic apparel, footwear, equipment, and outdoor gear for team sports, fitness, golf, and hunting, alongside experiential retail concepts such as DICK'S House of Sport and Golf Galaxy. Brand messaging has evolved from the foundational platform Every Season Starts at Dick's to the action-oriented promise Get in the Game, and more recently to the purpose-driven campaign Sports Change Lives, reflecting its commitment to inspiring athletes and supporting youth sports through the DICK'S Sporting Goods Foundation. Today, the company operates over 850 stores across North America and owns GameChanger, a leading youth sports mobile platform.