Salomon's Slogans & Taglines

Salomon is a premier French outdoor sports brand that commands monumental global market equity as the absolute defining leader in trail running, mountain exploration, and winter sports equipment. Founded in 1947 by François Salomon and his family in Annecy, France, the company permanently revolutionized alpine sports by inventing the modern cable ski binding and pioneering performance-oriented winter gear. Today, the high-performance brand operates as a powerhouse flagship cornerstone of Amer Sports, Inc. (NYSE: AS), the publicly traded sports gear giant. Salomon has entered a massive new era of global scale as a primary growth engine for the group, with its revenues officially surpassing the $2 billion milestone in 2025 and the brand serving as a premium partner for the 2026 Milano Cortina Winter Olympic Games. The enterprise drives massive international revenue through a technology-driven, enthusiast-centric portfolio anchored by its elite S/LAB racing gear, legendary winter sports equipment, and highly coveted trail-running footwear like the Speedcross series and the globally viral XT-6 lifestyle sneaker line. Utilizing Amer Sports’ sophisticated international supply chains, an accelerating direct-to-consumer retail footprint across North America, Europe, and Greater China, and elite specialty wholesale accounts, Salomon mass-distributes its premium mountain performance gear to consumers in more than 100 countries.