Saucony's Slogans & Taglines

Saucony is a premier global performance athletic brand that commands monumental market equity as one of the world's absolute oldest and defining names in running footwear and apparel. Founded in 1898 along the Saucony Creek in Kutztown, Pennsylvania, the brand permanently carved its niche in athletic history by providing elite footwear for generations of track, cross-country, and marathon runners. Today, the high-margin performance asset operates as a cornerstone flagship brand within the portfolio of Wolverine World Wide, Inc. (NYSE: WWW), which acquired the label in 2012 and anchors its cutting-edge product development at its Global Innovation Hub in Boston, Massachusetts. Led by Global Brand President Rob Griffiths, the brand drives massive international revenue through a technology-driven, enthusiast-centric portfolio anchored by its elite Endorphin racing collection (featuring signature SPEEDROLL technology), specialized track spikes, cross-country racing flats, and its retro-inspired Saucony Originals lifestyle line. Utilizing high-profile global marketing initiatives like its "Run As One" campaign, extensive wholesale partnerships with specialized running retailers, and a robust direct-to-consumer digital infrastructure, Saucony mass-distributes its premium performance gear to athletes across more than 100 countries worldwide.