Mizuno's Slogans & Taglines

Mizuno Corporation is a Japanese sports equipment and sportswear company founded in 1906 by Rihachi Mizuno in Osaka, originally established as Mizuno Brothers Ltd. to sell Western-style sporting goods. The company began manufacturing its own products in the 1930s, quickly gaining renown for golf clubs and baseball gloves crafted with meticulous Japanese precision. Core offerings today span running shoes led by the iconic Wave Rider series, golf irons celebrated under the promise Nothing feels like a Mizuno, baseball and softball equipment, football boots, volleyball gear, and performance apparel. A pivotal innovation came in 1997 with the development of Mizuno Wave technology, a corrugated plate that revolutionised cushioning and stability in running footwear. Brand messaging has evolved from the 2006 centenary slogan tomorrow, sure, we can to the 2008 platform Never Settle, and most recently to the global positioning Reach Beyond in 2018, reflecting a philosophy of striving for greater heights both in sport and in life. Today, Mizuno operates in over 150 countries, blending century-old craftsmanship with cutting-edge athletic innovation.