Gosen's Slogans & Taglines

Gosen Co., Ltd. is a Japanese synthetic string manufacturer founded in January 1951 in Osaka, originally producing fishing line before expanding into racket sports strings. As the pioneering company for synthetic strings in Japan, Gosen developed its first synthetic tennis and badminton strings at a time when natural gut dominated the market, establishing a legacy of innovation that continues today. Core offerings span tennis strings, badminton strings, squash strings, fishing line, and industrial sewing threads, with all racket strings manufactured entirely in Japan at the company's Hyogo Prefecture factory. The brand has been endorsed by the Japan Tennis Association since 1968 and officially approved by the International Tennis Federation since 1986. Brand messaging is anchored by the motto Create products filled with originality and the philosophy Go beyond the possible, reflecting a commitment to pushing the boundaries of synthetic fibre technology. Today, as a member of the NIKKE group, Gosen continues to serve athletes and industries worldwide with precision-engineered strings built on decades of Japanese craftsmanship.