Odlo's Slogans & Taglines

Odlo is a dedicated champion of functional innovation, athletic performance, and the relentless pursuit of technical excellence, built on a Norwegian-Swiss heritage that treats base layers and sportswear not as cold commodity apparel, but as the vital instruments of outdoor adventure and competitive excellence. Since 1946, when Odd Roar Lofterød founded the company in Oslo to craft performance wear for speed skaters, Odlo has evolved from a modest Norwegian workshop into a global leader in functional sportswear, pioneering the three-layer system in 1986 and the first fully synthetic base layer in 1972. Its slogans have journeyed from the founder's enduring motto "Always be one step ahead" to the 2016 heritage claim "Engineers of Active Layers since 1946" and ultimately to the 2023 aspirational "There's More Out There." The portfolio spans technical base layers, running and cycling apparel, Nordic ski wear, and outdoor gear, all unified by a commitment to sustainability and athlete-driven innovation. Today, headquartered in Hünenberg, Switzerland, Odlo continues to channel its founder's vision into the arteries of global performance sportswear.