Prince Sports's Slogans & Taglines

Prince Global Sports, LLC is a dedicated champion of tennis innovation, racket engineering, and the relentless transformation of athletic equipment from standard tools to precision instruments of victory, built on an American heritage that treats tennis rackets and squash frames not as cold composite commodities, but as the vital extensions of a player's will and competitive ambition. Since 1970, when Bob McClure founded the company and launched its first product—a tennis ball machine designed to revolutionize practice—the brand has evolved from a single-machine workshop into one of the world's most recognized tennis equipment manufacturers, its 1976 introduction of the oversized racket fundamentally reshaping how the world plays the game. Its brand ethos has journeyed from foundational mechanical innovation to a modern mission of empowering global icons such as Maria Sharapova and champions at every level. The portfolio spans tennis rackets, squash equipment, strings, footwear, and accessories, all unified by a commitment to engineering excellence. Today, headquartered in Atlanta, Georgia, and distributed through partnerships including Groupe Magellan's official licensing network, Prince continues to channel its founder's inventive spirit into the arteries of global racquet sports.