3 Three's Slogans & Taglines

3 (Three), also known as Hutchison 3G (H3G), is a global telecommunications brand owned by Hutchison 3G Enterprises S.A.R.L. Launched in 2002 as the world’s first company built specifically for 3G mobile services, the brand operates UMTS-based mobile phone networks and broadband Internet providers across Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden, and the United Kingdom. As a subsidiary of CK Hutchison Holdings, 3 has positioned itself as a challenger network focused on data-centric, value-driven mobile services. The portfolio spans contract and pay-as-you-go mobile plans, mobile broadband, and home broadband, with a strong emphasis on unlimited data offerings and competitive roaming packages across its global footprint.

Brand messaging has evolved from the launch-era promise You to the power of 3 (2003) and the disruptive claim New network. New rules. (2004), to the experiential positioning We like play (2005). In 2009, the brand adopted the ambitious declaration Changing mobile forever, while regional markets have developed localised identities such as the Indonesian promise Your mobile lifestyle provider and the playful challenge Mau? (Want it?), reflecting the brand’s adaptability across diverse consumer cultures.