IMAX's Slogans & Taglines

IMAX is a proprietary system of high-resolution cameras, film formats, film projectors, and theaters that has redefined cinematic immersion since 1967. Founded on August 20, 1967, in Montreal by Graeme Ferguson, Roman Kroitor, Robert Kerr, and William Shaw, the company began with a revolutionary vision: to create a movie experience so immersive it would transform how audiences perceive film. The name itself is a contraction of "Image Maximum," reflecting its founding commitment to the largest possible picture and sound. From its earliest days, IMAX distinguished itself through proprietary technology—custom-designed cameras, 70mm film formats, and towering screens that fill the viewer's field of vision. The brand's iconic slogan, "Think Big," launched in the 1990s, captured its philosophy of pushing boundaries in both technology and storytelling. Today, with over 1,800 systems across 89 countries and partnerships with the world's most visionary filmmakers, IMAX remains the gold standard for premium theatrical experiences. Its modern mission—to provide the world's most immersive and transformative entertainment—continues to guide innovations in laser projection, 3D audio, and digital remastering, proving that when cinema aims for the extraordinary, audiences feel the difference.