Myntra's Slogans & Taglines

Myntra is an Indian fashion e-commerce company that has grown from a modest B2B startup into the nation's largest online fashion destination. Founded in 2007 by IIT graduates in Bangalore, it began as a personalised gift platform before pivoting to fashion retail in 2010. The brand's philosophy, captured by slogans like "Ramp it up" and "Fashion for Every Mood," reflects a commitment to making style accessible, expressive, and deeply personal for India's young consumers. In 2014, Flipkart acquired Myntra for approximately $300 million, allowing it to operate independently while leveraging shared infrastructure. The 2016 acquisition of Jabong through Myntra further consolidated its dominance. Today, with over 50 million monthly users and a portfolio spanning 350+ Indian and international brands, Myntra continues to innovate through offerings like M-Now rapid delivery and Myntra Global. As a core asset of the Walmart-backed Flipkart group, it remains a symbol of India's digital retail revolution and the enduring power of fashion-tech convergence.