Intuit's Slogans & Taglines

Intuit Inc. is an American business software company founded in 1983 by Scott Cook and Tom Proulx in Palo Alto, California. Originally launching Quicken for personal finance management, the company has grown into a global leader in financial technology, serving consumers, small businesses, and accounting professionals. Headquartered in Mountain View, California, Intuit’s portfolio spans TurboTax for tax preparation, QuickBooks for small business accounting, Mint for personal finance, Credit Karma for credit monitoring, and Mailchimp for email marketing. With approximately 18,800 employees and fiscal 2024 revenues exceeding $16 billion, the company operates across multiple continents, leveraging artificial intelligence to transform financial management for millions of users worldwide.

Brand messaging has evolved from the early accessibility promise of If you can write a check you can use QuickBooks to the unifying internal vision One Intuit introduced in 2008. The current positioning is anchored by the global mission Powering Prosperity Around the World, reflecting the company’s evolution from a DIY software provider into an AI-driven platform dedicated to enhancing financial confidence for individuals and businesses alike.