Cricket Wireless's Slogans & Taglines

Cricket Wireless is an American prepaid wireless service provider owned by AT&T. Founded in 1999 by Leap Wireless International and launching its first store in Chattanooga, Tennessee, the brand pioneered the "phone in a box" concept and built its reputation on a "Comfortable Wireless" experience. In 2013, AT&T agreed to acquire Leap Wireless for $1.2 billion, and the following year Cricket was integrated with AT&T's Aio Wireless to form the present-day prepaid carrier operating on AT&T's nationwide 5G network. Today, the company offers mobile voice, text, and data services alongside a wide selection of smartphones, serving customers through more than 4,500 retail locations across all 50 states and Washington, D.C. Brand messaging evolved from the early positioning "Something to Smile About" to the 2018 campaign "Smile, You're on Cricket", and most recently to "People who come to Cricket, stay with Cricket", reflecting its industry-leading customer retention and commitment to affordable, reliable connectivity.