MobiKwik's Slogans & Taglines

MobiKwik is an Indian payment service provider founded in April 2009 by Bipin Preet Singh and Upasana Taku. Initially launched as a mobile recharge platform operating from a small apartment in Dwarka, the company evolved into a comprehensive digital wallet and fintech ecosystem. Today, it operates a two-sided payments network serving over 186 million registered users and 4.9 million merchants across India. Its core offerings encompass digital wallet services, UPI payments, utility bill payments, and merchant payment solutions through the Zaakpay gateway, alongside financial services including MobiKwik ZIP buy-now-pay-later, ZIP EMI personal loans, and merchant cash advances. The company obtained its RBI prepaid payment instrument licence in 2013, achieved unicorn status in 2021, and listed publicly on the Indian stock exchanges in December 2024. Brand messaging evolved from the 2014 positioning "Discover MobiKwik Wallet – The easiest way to pay!" and the campaign "MobiKwik – More Than a Wallet" to the contemporary patriotic call "Desh ka finance, desh ka MobiKwik", reflecting its mission of digital financial inclusion for underserved populations.