Orbotech's Slogans & Taglines

Orbotech Ltd. is an Israeli technology company founded in 1981 and headquartered in Yavne, Israel. Formed in 1992 through the merger of Optrotech and Orbot, the company became a leading global supplier of yield-enhancing and process-enabling solutions for electronics manufacturing. Its portfolio spans automated optical inspection (AOI) systems, direct imaging (DI) solutions, UV laser drilling, and advanced deposition and etching technologies for printed circuit boards (PCBs), flat panel displays (FPDs), and semiconductor devices. In March 2018, KLA-Tencor Corporation announced an agreement to acquire Orbotech for approximately $3.4 billion; the transaction closed in February 2019. Today, as a subsidiary of KLA Corporation, Orbotech continues to operate under its own brand, serving manufacturers worldwide with cutting-edge solutions that enable the production of next-generation electronic devices.

Brand messaging has been anchored by the concept of the Language of Electronics, which encapsulates the company’s three core capabilities: reading (inspection and quality verification), writing (patterning and direct imaging), and connecting (advanced semiconductor manufacturing processes). This positioning reflects Orbotech’s mission to enable the mass production of innovative, next-generation electronics and improve the cost-effectiveness of existing and future manufacturing processes.