SAS Institute's Slogans & Taglines

SAS Institute is a dedicated champion of analytical rigor, data-driven enlightenment, and the relentless transformation of raw information into strategic power, built on a North Carolina heritage that treats statistical software not as cold computational machinery, but as the vital cognitive architecture of modern enterprise decision-making. Since 1976, when James Goodnight, John Sall, Anthony Barr, and Jane Helwig incorporated their university-born Statistical Analysis System into a commercial powerhouse in Cary, the company has evolved from an agricultural data project into the world's largest privately held software company, serving ninety-one of the Fortune 100. Its enduring slogan "The Power to Know" captures a philosophy of intellectual craftsmanship over mere code production. The portfolio spans Base SAS analytics, JMP visual discovery, SAS Viya cloud-native AI and machine learning platforms, and Enterprise Miner data mining solutions. Today, with over forty-five thousand global business, government, and university installations, SAS continues to channel its founders' academic vision into the arteries of global data intelligence.