Econo Lodge's Slogans & Taglines

Econo Lodge is an American economy motel chain founded in 1969 by Vernon Myers and Lloyd Tarbutton in Norfolk, Virginia. Originally established as Econo-Travel, the brand demonstrated the viability of budget hotels and began franchising shortly after its first property opened. In 1983, Tarbutton sold the chain, which had grown to 306 locations, and after several ownership changes, Choice Hotels International acquired the brand in 1990. Today, Econo Lodge operates over 800 properties across the United States and Canada, positioned as a more upscale option within the economy segment compared to sister brand Rodeway Inn. Core offerings include clean, comfortable rooms with free continental breakfast, free Wi-Fi, and convenient roadside locations near highways, airports, and tourist destinations.

Brand messaging has evolved from the 1970s pun-based claim Spend a night, not a fortune to the 1998 quality assurance Our rates are low, not our standards. In the 2000s, the company adopted Easy Stop on the Road as its current primary tagline, reflecting its commitment to providing convenient, hassle-free accommodations for budget-conscious travelers.