Celebrity Cruises's Slogans & Taglines

Celebrity Cruises is a premium cruise line founded in 1988 by the Greece-based Chandris Group. The company launched its first ship in 1990, establishing a reputation for sophisticated design, exceptional cuisine, and attentive service. In 1997, Royal Caribbean International acquired the brand, integrating it into what is now Royal Caribbean Group. Headquartered in Miami, Florida, Celebrity operates a fleet spanning the Millennium, Solstice, and Edge classes, including vessels such as Celebrity Apex and Celebrity Beyond. The brand is distinguished by its iconic "X" logo, derived from the Greek letter chi for Chandris, and its commitment to modern luxury at sea.

Core offerings include premium ocean cruises across the Caribbean, Europe, Alaska, and Asia, alongside expedition voyages in the Galápagos Islands. In 2025, the company announced Celebrity River Cruises, entering the European river market in 2027. Brand messaging has evolved from the early promise Exceeding expectations to Designed for you in 2010, and the positioning Modern luxury in 2014. In 2024, the company launched the global campaign Nothing Comes Close, emphasizing its unique blend of intimate service and elevated onboard experiences.