Regent Seven Seas Cruises's Slogans & Taglines

Regent Seven Seas Cruises (RSSC) is an American ultra-luxury cruise line headquartered in Miami, Florida. Founded in 1992 through the merger of Radisson Cruises and Seven Seas Cruises, the company originally operated as Radisson Seven Seas Cruises before rebranding to its current name in 2006. The Carlson Group, owners of Radisson Hotels, was an early partner before Apollo Management acquired the company in 2008 and integrated it into Prestige Cruise Holdings. In 2014, Norwegian Cruise Line Holdings acquired Prestige, bringing RSSC under the same corporate umbrella as Norwegian Cruise Line and Oceania Cruises. Today, the company operates six ships across two classes—the Small Ship Class (Navigator, Mariner, Voyager) and the Explorer Class (Explorer, Splendor, Grandeur)—with a seventh vessel, Seven Seas Prestige, scheduled for 2026.

Core offerings include all-suite, all-balcony accommodations, unlimited shore excursions, specialty dining, premium beverages, and round-trip airfare on select fares. Brand messaging has evolved from the early promise of Luxury goes exploring and The true value of luxury to the long-standing positioning of The World's Most Luxurious Fleet. In December 2024, the company unveiled its new brand identity anchored by the tagline Unrivaled at Sea, supported by the global campaign Nobody Does It Better and four pillars: Immersive Exploration, Heartfelt Hospitality, Luxurious Space, and Epicurean Perfection.