| 1840 | William Henry Harrison | "Tippecanoe and Tyler Too" |
| 1844 | James K. Polk | "54-40 or Fight" |
| 1844 | James K. Polk | "Reannexation of Texas and Reoccupation of Oregon" |
| 1844 | Henry Clay | "Who is James K. Polk?" |
| 1848 | Zachary Taylor | "For President of the People" |
| 1856 | John C. Fremont | "Free Soil, Free Labor, Free Speech, Free Men, and Fremont" |
| 1860 | Abraham Lincoln | "Vote Yourself a Farm" |
| 1864 | Abraham Lincoln | "Don't Swap Horses in the Middle of the Stream" |
| 1884 | Grover Cleveland | "Blaine, Blaine, James G. Blaine, The Continental Liar from the State of Maine" |
| 1884 | James Blaine | "Ma, Ma, Where’s my Pa, Gone to the White House, Ha, Ha, Ha" |
| 1888 | Benjamin Harrison | "Rejuvenated Republicanism" |
| 1896 | William McKinley | "Patriotism, Protection, and Prosperity" |
| 1896 | William McKinley | "Good Money Never Made Times Hard" |
| 1900 | William McKinley | "A Full Dinner Pail" |
| 1916 | Woodrow Wilson | "He Kept Us Out Of War" |
| 1920 | Warren G. Harding | "Return to Normalcy" |
| 1920 | Warren G. Harding | "Cox and Cocktails" |
| 1924 | Calvin Coolidge | "Keep Cool With Coolidge" |
| 1928 | Herbert Hoover | "A Chicken in Every Pot and a Car in Every Garage" |
| 1952 | Dwight Eisenhower | "I Like Ike" |
| 1956 | Dwight Eisenhower | "Peace and Prosperity" |
| 1960 | Richard Nixon | "For the Future" |
| 1964 | Lyndon B. Johnson | "The Stakes are too High for You to Stay at Home" |
| 1964 | Barry Goldwater | "In your Heart you Know he’s Right" |
| 1968 | Richard Nixon | "Nixon's the One" |
| 1976 | Gerald Ford | "He’s Making us Proud Again" |
| 1976 | Jimmy Carter | "Not Just Peanuts" |
| 1976 | Jimmy Carter | "A Leader, For a Change" |
| 1980 | Ronald Reagan | "Are you better off than you were four years ago?" |
| 1984 | Ronald Reagan | "It’s Morning Again in America" |
| 1984 | Walter Mondale | "America Needs a Change" |
| 1988 | George Bush | "Kinder, Gentler Nation" |
| 1992 | Bill Clinton | "Don’t stop thinking about tomorrow" |
| 1992 | Bill Clinton | "Putting People First" |
| 1992 | Ross Perot | "Ross for Boss" |
| 1996 | Bill Clinton | "Building a Bridge to the 21st Century" |
| 1996 | Bob Dole | "The Better Man for a Better America" |
| 2000 | Al Gore | "Prosperity and Progress" |
| 2000 | Al Gore | "Prosperity for America's Families" |
| 2000 | George W. Bush | "Compassionate Conservatism" |
| 2000 | George W. Bush | "Leave no Child Behind" |
| 2000 | George W. Bush | "Real Plans for Real People" |
| 2000 | George W. Bush | "Reformer With Results" |
| 2000 | Ralph Nader | "Government Of, By, and For the People...Not the Monied Interests" |
| 2004 | John Kerry | "Let America be America Again" |
| 2004 | George W. Bush | "Yes, America Can!" |
| 2008 | John McCain | "Country First" |
| 2008 | Barack Obama | "Change We Can Believe In" |
| 2008 | Barack Obama | "Change We Need" |
| 2008 | Barack Obama | "Hope" |
| 2008 | Barack Obama | "Yes We Can!" |
| 2012 | Barack Obama | "Forward" |
| 2012 | Mitt Romney | "Believe in America" |
| 2016 | Donald Trump | "Make America Great Again" |
| 2016 | Hillary Clinton | "I'm With Her" |
| 2016 | Hillary Clinton | "Stronger Together" |
| 2020 | Joe Biden | "Build Back Better" |
| 2020 | Donald Trump | "Keep America Great" |
| 2024 | Donald Trump | "Make America Great Again!" |
| 2024 | Kamala Harris | "We're Not Going Back" |
