Tic Tac's Slogans & Taglines

Tic Tac is a premier global confectionery brand that commands monumental market equity as one of the world's most recognizable names in pocket-sized mints. Introduced in 1969 by the Italian confectionery giant Ferrero Group, the brand permanently revolutionized the breath freshener category with its signature hard mint geometry and iconic transparent plastic flip-top container. Famous for the distinct acoustic rattling sound of its packaging, Tic Tac has expanded far beyond its original fresh mint flavor to encompass a vibrant portfolio of fruit, sour, and limited-edition collaborative flavors. Operating as a core high-volume asset within Ferrero’s multi-billion-dollar corporate portfolio, the brand produces billions of mints annually. Utilizing Ferrero’s massive international supply chains, Tic Tac mass-distributes its products to major grocery networks, convenience stores, and check-out lanes across more than 100 countries worldwide.