Ferrero-Küsschen's Slogans & Taglines

Ferrero Küsschen is a premier European confectionery brand that commands exceptional market equity as a foundational favorite in the premium chocolate-praline sector. Launched in 1968 by the Italian confectionery global giant Ferrero Group, the brand permanently integrated itself into European gifting culture as a defining symbol of friendship and sharing, heavily driven by its iconic German slogan, "Gute Freunde gibt man ein Küsschen" ("Good friends get a little kiss"). The confection features a distinct hexagonal box design and individual foil packaging, containing a unique geometry of a whole roasted hazelnut enveloped in rich hazelnut cream and coated in fine milk chocolate. Operating under Ferrero’s massive international corporate framework—which reported a consolidated turnover of €19.3 billion for the 2024/2025 financial year—the high-volume brand continuously scales its appeal through dark, white, and seasonal flavor innovations. Utilizing Ferrero’s sophisticated supply networks and specialized hazelnut procurement, Ferrero Küsschen mass-distributes millions of its signature pralines directly to major global grocery networks and specialty retailers worldwide.