Air China's Slogans & Taglines

Air China Limited is the flag carrier and one of the major airlines of the People's Republic of China. Established in 1988 following the restructuring of the Civil Aviation Administration of China (CAAC), Air China was designated as the nation's premier long-haul and intercontinental carrier, inheriting CAAC's wide-body fleet including Boeing 747s, 767s, and 707s. In October 2002, a merger between Air China International, China Aviation Corporation, and China Southwest Airlines formed Air China Limited as it exists today. The airline operates primarily from Beijing Capital International Airport, serving an extensive network of domestic and international destinations while maintaining exclusive responsibility for special government flight services. Its core business encompasses scheduled passenger transport, cargo operations through Air China Cargo, and premium charter services. Brand messaging has evolved from "Carrying China – Spanning the world" and "The traditional Chinese welcome" through "Where it's always the year of the traveller" to the current aspirational positioning "Land Your Dream", reflecting its ambition to connect China with the global stage.